PEDRO HERRAIZ

DRAMMA
Pomodoro Sauce

2025.
Mixed media on board,  cardboard and cartapesta relief.
Multiple layers.
150x84x10 cm.

Two Italian classics united in a single product. A brand of tomato sauce with all the character of a literary tragedy.

Usually, everything stems from an impossible love that generates pain, dishonor, conflict, and revenge between scorned men and long-suffering women, and that almost always ends badly…

Although this time, fortunately, the blood is only tomato, and the drama transforms into opera buffa.

In IMAGINE BRANDS, I envision absurd brands and products, and represent them on labels, posters, packaging, and various media. Contact me if you are interested in a work, want to commission a piece, or have any questions.