PEDRO HERRAIZ

Mirth

MIRTH
La Mancha Dry Gin

2023.
Amanecista painting technique on cardboard.
Multiple layers.
141x100x14 cm.

Mirth is a London Dry Gin born in La Mancha, a crazy idea that pays homage to the most brilliant and funniest idea in Spanish cinema. One of my cult films that tells the surreal story of life in a La Mancha village in the heart of Spain.
A distillation of good taste, boundless imagination, and brilliant dialogue. A masterpiece full of intelligent humor that, after 30 years, continues to bring smiles and give us good times… which is no small thing.

• June 2025.
Antonio Arnau National Painting Award.
Quintanar de la Orden, Toledo.
Honorable Mention. Group Exhibition

In IMAGINE BRANDS, I envision absurd brands and products, and represent them on labels, posters, packaging, and various media. Contact me if you are interested in a work, want to commission a piece, or have any questions.