Foodie

In our called wealthy nations, eating has become a fashion trend and, above all, a lucrative business. Social media showcases what we eat, where we eat it, and how much we pay for it. 

Restaurants are the new temples of modernity, and chefs, their gurus. We talk about culture, health, and sustainability to soothe our consciences, while we consume imported water, fruits from other parts of the world, and waste more food than ever.

Foodie is a brand perfectly adapted to this environment… although it’s not immune to some criticism.