PEDRO HERRAIZ

AHAB’S OBSESSION
Extra Stout

2022.
Mixed media on board and cardboard.
Multiple layers.
Cinetic
71x102x7 cm.

One of my favorite novels to which I’ve dedicated this brand of beer. Black, like the soul of its protagonist.
Anger and revenge are the emotions that keep Ahab alive, and no matter how hard he tries to stop them, hide, or drink to forget, his obsession haunts him.
In one way or another, we’re all fighting our own white whale.

In IMAGINE BRANDS, I envision absurd brands and products, and represent them on labels, posters, packaging, and various media. Contact me if you are interested in a work, want to commission a piece, or have any questions.